According to a recent consumer survey by J.D. Power and Associates, Erie Insurance ranks highest among auto insurance companies in satisfying new buyers with the purchase experience. The 2009 Insurance Shopping Study, which examines the purchase behaviors and overall satisfaction of buyers who shop for a new auto insurance company, focuses on three main areas of customer satisfaction: distribution channel, price and policy offerings. According to consumers, Erie Insurance performs well across all three factors, helping the insurance provider capture the highest ranking for the second consecutive year with an index score of 893 (on a 1,000-point scale). American Family ranks second overall with a score of 891, followed by The Hartford (889) and GEICO (886).
“For customers to be especially satisfied with their insurer during the shopping experience, it’s important for them to think about how they prefer to be served—by a local agent, a centralized call center, a Web site or some combination of these three channels,” said Jeremy Bowler, senior director of the insurance practice at J.D. Power and Associates. “Depending on the channel favored by the customer, one insurer may be a better choice than others based on their strength in that particular channel.”
For example, among the four highest-ranked insurance companies in the study, Erie Insurance and American Family sell primarily through local market insurance agents.
Click here to read the rest of the article at JDPower.com
