If you’re searching for signs that the economy isn’t at all what it was a year ago, you don’t have to look any further than the homebuilding industry. Inventories are up. Prices are down. Sales that used to be centered around simple order taking have made a one hundred and eighty degree turn to concentrate on delighting customers. Today’s homebuilder salespeople are focused on doing whatever it takes to keep prospective buyers in their offices. The ones who are still surviving and prospering are highly skilled in the arts of negotiation and enticement.
In other words, it’s a great time to be a homebuyer.
The J.D. Power 2008 New-Home Builder Customer Satisfaction Study SM finds that the customers of many builders expressed significantly high satisfaction than they did a year ago and the industry, as a whole, has earned improved customer satisfaction. That achievement is based on responses from 50,837 buyers of newly built single-family homes, in 33 regional markets, who provided feedback after living in their homes an average of four to 18 months.
The reasons behind those improved customer satisfaction numbers are plentiful – and many of them relate to that changed economic environment. A number of weaker home building companies have closed their doors and the ones that are still standing are concentrating on delivering an exceptional customer experience. In fact, many home builders in areas like Nevada, California and Florida.
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