2008 Credit Card Satisfaction Study Uniondale NY

What kind of credit card user are you? Your purchasing style – either carrying a balance or paying off the whole bill every month – will determine which credit card is right for you.

J.D. Power and Associates analyzed the responses from more than 7,600 credit card users to understand what made them either satisfied or unhappy with their current cards. The study measures customer satisfaction with credit cards over five key factors: interaction; billing and payment process; fees and rates; reward programs; and benefits and services.

The results are illuminating. Two credit card company leaders in customer satisfaction stood out significantly from all the rest and were the only ones to perform above the industry average. They accomplished this with distinctly different offerings that appealed to customers with very different needs and expectations. Other cards excelled in some areas but not others and, depending on your individual needs, might also provide solid choices.

American Express ranks highest among all credit card companies and performs well across all of the five customer satisfaction factors. Amex’s customers are generally what the industry calls “transactors” – customers who pay off their bills in full every month and the company focuses on the rewards and benefits of its cardholder experience and it excels in meeting their expectations.

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